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Google Analytics

Google Analytics

In order to implement an effective communication it is necessary to constantly monitor results relating to access to the company website and user behavior.

Google Analytics is Google’s service that allows a detailed analysis of visitor statistics, making possible to monitor all traffic sources such as search engines, referral sites, Adwords campaigns and social networks.

Thanks to this tool it is possible to understand the needs of users and improve communication about the products and services of the company.

By using this tool it will be able to give to the company a complete monthly analysis, both as regards the number of views, as for the traffic sources and the most popular content.


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