Through marketing campaigns you can send as much as possible direct stress to Customers and Prospects in order to improve and expand the direct or indirect commercial activities.
One of the most effective strategies is the e-mail marketing, that is sending the marketing campaign to a qualified database of email contacts provided by the company.
The campaigns are sent through a specific dissemination program that allows you to monitor all activities of Prospects and Customers acquired in the lists by using the Report.
The reports provide real-time the number of contacts who have opened the e-mail and the user’s path through the reading of the links.
From this activity sales and meetings can be pushed in order to proceed to targeted and specific actions, such as special offers, customer loyalty through marketing actions and the planned meeting.