To increase the visits to the website you need to increase the pool of users who follow the social network company; Facebook is increasingly a showcase for companies, which must be present with continuous activity and quality.
To achieve these objectives, you can use the Facebook ads.
You will then create the Facebook page of the company, which will be used to share the contents of the website and to increase the web reputation.
Facebook offers several possibilities to make its activities known.
They may be created campaigns to increase the Fan basin on the company page. With Facebook Ads it is possible to identify a specific target, both as regards the age that the place of origin. This allows you to narrow down your listings to users who may be more interested in the activities of the company.